Do you ever feel like there is something standing between you and your customers at trade shows? If you’re still putting your table at the front of the booth, you might be right. Trade shows are an excellent way to showcase your product, service, or concept. If you’re closing your booth off from your potential customers, you’re limiting your opportunities. Instead, consider turning your table 90 degrees to open your space.
Oh How The Tables Have Turned
Turning your table will help by allowing for more customers in your space at one time. By increasing your booth’s usable space, customers will feel less rushed to see your product and move on. This will give them a place to consider your product or service without feeling like they are in the way of traffic. The longer people spend in your booth, the more likely they are to purchase your product or service.
Open spaces also encourage more interaction between employees and potential customers. By removing the table, you go from a “let me sell you something” situation to a “let’s have a conversation as people” feeling. It also encourages your employees to stand and move around rather than sit behind the table. This will increase engagement with customers as well as draw in passersby who might not have previously had interest in your booth.
Rotating your table and opening your booth will also allow more demonstrations, if that is something your product requires. It will move you out of the congestion and into an inviting space where your customers can experience your product or service first hand.
Don’t underestimate the bandwagon effect when it comes to drawing in potential customers. The “bandwagon effect” suggests that the more people seen utilizing something, the more popular and better it seems to non-users. Think of going to a restaurant for dinner. If there are no other customers, you become concerned that the restaurant is sub-par. If the establishment is crowded, you feel like you made a good choice on which many other people agree. You want your trade show booth to be a crowded restaurant, not an empty one.
So, if you move your table off to the side, what do you do with all your information? Instead of having your information on the table for customers to read, move it to eye level with printed displays around the inside of your booth. This will give customers things to read as they are inside your space and keep them there longer. Having your table to the side will still allow for sign up sheets or a place for customers to put their things down.
Make sure to utilize our 4-sided, full color table throw which allows for branding on all sides. You can turn the table whichever way you’d like, and your customers will still know who you are with a professional table throw.